Don't have account?
AW Week In Review
Everything Is Wrestling
WWE & Mattel Action Figures Were the Top Selling Figures of 2017
Friday, February 16, 2018
Ever since 2009, WWE had been partnered up with mega American toy company Mattel to create action figures, toys, and other accessories for the company. WWE and Mattel have had a strong relationship ever since they have teamed up together all those years ago with WWE toys constantly being ranked among the highest selling toys in the United States. Mattel and WWE recently announced last summer that they have extended their partnership past their planned 2019 deadline and forward into 2021. The partnership between WWE and Mattel does not appear to be stopping anytime soon, especially given the huge statistic that was just uncovered by the NDP Group.
According to their report, WWE action figures outsold every other action figure brand in the United States in 2017. This means that Mattel's WWE action figures were the #1 selling brand of action figures anywhere in the country, even outselling lines devoted to Marvel and Star Wars.
"WWE fans, both kids and collectors, are among the most loyal and passionate of any property. When you combine that passion with an amazing roster of Superstars, it’s a magic formula for action figures,”
said Mattel's Senior Vice President and General Manager of Licensed Properties Jason Horowitz
“We offer fans product with continual freshness and authenticity, and in 2018 our design team is raising the bar with new techniques to ensure our action figures are even more like their real-life Superstars.”
WWE recently touted out the success of their action figure sales on their website. WWE's Executive Vice President of Consumer Products attributes the company's success to
"year-round content and unprecedented fan engagement play a key role in the success of all lines of business, including our #1 action figure."
Mattel plans on keeping their momentum with WWE going as Collins stated,
“With family-friendly entertainment, a diverse portfolio of innovative toys, and an extensive roster of larger than life Superstars, our passionate fans can engage with WWE in more ways than any other entertainment brand.”
This is definitely a huge accomplishment for both companies, so it will be interesting to see if they can maintain their record in 2018 and beyond.
Kane/Undertaker Mayor Fundraiser, Fastlane News, Huge Bryan News
Mark Henry In-Ring Update, DDP on Raw Soon, Mysterio vs. Styles?
Singh Brother Update, No UK PPV in 2018, The Bar vs. The Revival?
Leave a Comment:
Subscribe to Post
Be the first to comment. Gain AW status points!
Becky Lynch May Work On "Deadly" Move, Plans for McGregor Team Up
December 10 2018 at 9:27:00 PM
RAW Opens with a Title Change
December 10 2018 at 8:45:00 PM
AXS TV Will Air 10-Hour Kenny Omega Marathon On December 28
December 10 2018 at 8:10:00 PM
WWE May Announce Change to TLC Card on RAW
December 10 2018 at 8:07:00 PM
Drake Maverick Announces Cruiserweight Title Match for TLC
December 10 2018 at 8:05:00 PM
WWE RAW Results 12/10
December 10 2018 at 8:03:00 PM
NJPW Announces 2019 US Dates, Caruso on ESPN, Lynch's Challenge
December 10 2018 at 12:31:00 PM
Fans Can Meet Zach Ryder & Curt Hawkins at Holiday Toy Drive
December 10 2018 at 6:54:00 AM
John Cena Will Hold Book Appearance at LA Barnes & Noble
December 10 2018 at 6:40:00 AM
WWE Announces Charlotte Flair Meet and Greet for Las Vegas Fans
December 10 2018 at 6:29:00 AM
#576 – RAW Lowest Viewership In History, Bliss Reportedly Cleared
RAW Draws Lowest Viewership In History, Dynamite Kid Passes Away, Alexa Bliss Has Reportedly Been Cleared, Jericho Beats Down Drunk Fan, Former Divas Champ Shares Embarrassing Story, and More. RAW vs Smackdown. Which show is better, fans chime in. Plus, your emails and social media messages.
Subscribe To Show
PRO WRESTLING NEWSWIRE
Bobby Roode & Chad Gable def. AOP & Drake Maverick in a 2-on-3 Handicap to become the new Raw Tag Team Champions
Seth Rollins tore into Baron Corbin, leading to an impromptu TLC Intercontinental Title Match
WWE Superstars take part in another Fine Brothers challenge
Naomi goes one-on-one with Mandy Rose
John Cena hits the red carpet for Hollywood premiere of “Bumblebee”
Seth Rollins to speak out on Dean Ambrose and the current state of Monday Night Raw
Jeff Hardy to address Samoa Joe’s "public service announcement" on SmackDown LIVE
Triple H congratulates Vasiliy Lomachenko for unifying two Lightweight Championships
John Cena will light up the Empire State Building on Dec. 20
Mick Foley, WWE TLC and more become “Jeopardy” questions
Pro Wrestling News
Formerly Impact Wrestling and
All Wrestling ™ 2018 All Rights Reserved.