The WWE introduced the new 24/7 belt in recent weeks and the reviews of the actual belt have been hilarious and fun to read. The title itself has had mixed reviews and it turns out that the belt wasn’t actually a WWE creative idea at all.
According to the most recent WRESTLING OBSERVER NEWSLETTER (Subscription needed and well worth it) it seems as though the 24/7 belt idea was one that the USA Network put forth and the WWE begrudgingly accepted.
“In recent weeks, the ratings for Raw’s third hour got bad enough that WWE recognized they had to do something. The big move was basically to allow the top stars from Smackdown to appear on Raw, and to make sure Smackdown doesn’t become a secondary show while it’s getting ready to move to FOX, to do the same. USA Network of late was sending in all kinds of ideas to WWE to bring up the third hour ratings. One person with knowledge of the story said the ideas were all terrible, but the 24/7 idea was the best one and McMahon knew he had to take one of them. While the idea is 24/7, Foley in announcing it said that it would be there for the third hour of Raw, which made no sense if it can be defended at any time. But that’s the reason he said it. I guess it’ll be mostly part of the third hour even though the idea is can be defended at any time.”
Could it be the USA Network ideas were all that bad? Could it be worse than the ideas that creative has been pumping out in recent weeks as they see their viewership dropping? This week showed a rise in their numbers for both Smackdown and RAW, and maybe the 24/7 title hype has something to do with it?
What do you think? Would it be so bad if TV networks were given some more leeway to provide WWE with new content?