WWE need not look far to find the ideal incarnation of Seth Rollins, one that will allow him to be the hottest act on Raw every Monday.
The Rollins seen skulking his way through a warehouse with a baseball bat and bad intentions in the trailer for the WWE 2K18 video game is his ideal onscreen persona. His current flat babyface character needs to give way to that anti-hero pronto.
The Kingslayer has only given fans a taste of how compelling he can be.
Since his face turn last fall, Rollins hasn't fully found his footing with his new role. His feud with Triple H leading up to WrestleMania 33 had its standout moments, but overall, his character has felt unfinished. He's too bland at times, a toothless hero with little spark.
The audience saw that on display on June 19 when Rollins talked about being on the cover of WWE 2K18.
He wanted to redeem himself with fans after his run as a villain. He talked about the sports figures he looked up to as a kid. None of it clicked.
This wasn't the first time.
Rollins' character hasn't marched in the right direction. It's not allowing him to shine.
At times, he's felt like a motivational speaker. Other times, he's felt a dork. Even while he chased Triple H earlier this year, his act too often felt off.
His current feud with Bray Wyatt has him trying to prove that his rival is a mere mortal in a tale that has dragged from day one. This isn't the right Rollins to go hunting false gods.
Robbie Fox of Barstool Sports was among those to criticize Rollins' current shtick and story:
WWE Hall of Famer Steve Austin believes Rollins needs a change, too. Stone Cold said on The Steve Austin Show (h/t Wrestling Inc): "Rollins is somewhat over, not all-the-way over, not by a long shot. Now, I don't mean that in a bad way. That's just being honest. He [has] relied on his sequences and his athleticism to carry him. To take him to the next level, he'll have to get more character development."
That development can be had quite easily should WWE use video game promotion as inspiration.
The Rollins seen wearing a ski mask and wielding a baseball bat in the trailer for the game is a badass. It's hard to look away as he marches through a building destroying WWE memorabilia before he sets it all ablaze. He is powerful and focused, an insurgent and an arsonist.
And that devious smile he sports at the end suits him perfectly.
This is nothing like the Rollins who inhabits the Raw landscape. His current persona isn't nearly as interesting as this.
WWE has to meld these two worlds together, to bring us this Dark Knight-esque Rollins, this modern-day version of the Sting who swooped down from the rafter to push back against the New World Order in WCW.
Rollins could charge into the arena dressed in all-black to throttle Brock Lesnar with a baseball bat or he could torch Samoa Joe's car in the parking lot. Should some merciless heel be beating on a babyface after the bell, Rollins could emerge ready to strike vengeance upon them with his gloved hands around their throats.
There's a touch of Stone Cold to this character, one that would revitalize Rollins.
The WWE 2K18 Rollins would give the writing team a wealth of options to play with. He would be among the unique elements of Raw. He would feel far more formidable and be primed to be the megastar he's capable of being.
The career-changing idea is there, waiting to be explored, waiting to be plucked from a video game trailer and moved to the ring.
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