In New Day's first title match since joining SmackDown Live, it defeated The Usos on Sunday at Money in the Bank, but it did not win the SmackDown Tag Team Championships due to the count-out finish.
Following a series of near-falls in which both teams were a split-second away from victory, The Usos determined discretion was the better part of valor. They exited the ring and remained on the outside as the referee made his 10-count.
WWE showed a visibly disappointed New Day:
The Usos looked satisfied to have retained the titles despite taking the loss:
WrestlingNewsSource and The Doc Says' Chad Matthews offered differing takes on the match:
New Day made its long-awaited debut for the blue brand a few weeks ago after arguably being SmackDown's biggest acquisition in the Superstar Shake-up.
An ankle injury suffered by Kofi Kingston kept New Day off television, but it returned with a bang and immediately set its sights on The Usos.
After beating Breezango to retain the titles at Backlash and defeating them again on the ensuing episode of SmackDown, The Usos were riding high.
Despite New Day's status as the longest-reigning tag champs in WWE history, The Usos made it clear that they were the team to beat on SmackDown, according to WWE's official Twitter account:
Since beating American Alpha for the SmackDown Tag Team Championships prior to WrestleMania, Jimmy and Jey have largely mowed down the competition placed in front of them.
Tag team wrestling didn't become a focal point of SmackDown until recently, though, and there is no question that none of their previous opponents had the credentials of Kofi, Big E and Xavier Woods.
New Day and The Usos have battled in the past, but their current feud is much different due largely to the change in attitude The Usos have undergone since joining SmackDown last summer.
The Usos used to be happy-go-lucky fan favorites who dressed in bright colors and painted their faces, but they have developed an aggressive streak and become far more dangerous because of it.
Although New Day is primarily about having fun and entertaining the audience, it has shown over the years that it can get serious when the situation calls for it as well.
Fans have been begging for a high-level tag team feud on SmackDown, and Sunday's match between The Usos and New Day was likely just the beginning of a rivalry that should be special.
With New Day coming out on top, it and The Usos should continue to carry the tag team division moving forward, as the rest of the teams jockey for position beneath them.
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