WWE Extends Mattel License Through 2021, Q&A with Mattel Designer

WWE Extends Mattel License Through 2021, Q&A with Mattel Designer

By Marchman · Friday, July 28, 2017 · 0 Comments


The latest WWE revenue report outlined numerous strong earnings and achievements for the company over the past quarter. The company also had a an impressive showing at this year's San Diego Comic Con, with the WWE Superstar dolls line featuring the female performers of the roster generating a ton of attention in the media. As a result, it should come as no surprise that the revenue report, initially broken by PWInsider, stated that WWE has decided to extend their contract with Mattel. While the toy company's deal with WWE was set to expire in 2019, the report confirmed that the deal is now set to expire in 2021. The agreement was made due to the high sales of WWE action figures in the US.

Speaking of Comic Con, the event saw the reveals of the aforementioned dolls, new Elite and basic figures, the return of the Entrance Greats line, the debut of the Epic Moments line, as well as numerous other unveilings. Ringside Collectibles managed squeeze the last bit of news and coverage coming out of the event. Ringside presenter Noelle Foley conducted a Q&A with WWE's head toy designer Bill Miekina with a few interesting bits of details regarding action figure releases in 2018 and the remainder of 2017. Below are a few key notes and takeaways from the interview with Mattel's leading wrestling figure designer on what to expect going forwards:

- The Elite figure of "Mean Gene" Okerlund that will be shown is going to be released in early 2018, but Mattel isn't quite sure in what series he will be in just yet. This is because his original Build-a-Figure was never released in the US.

- It is confirmed that Kurt Angle will be the first figure in the relaunched Entrance Greats line and that the line will feature Elite-style figures.

- Starting with Series 77, the basic line of figures will be going down to 5 per wave, but more waves will be released each year.

- An Elite Dude Love action figure is in the works for next year.

- Plenty of different versions of The Hardy Boyz will be coming out next year.

- More playsets, such as backstage areas and entrance stages, are in development.

- Walgreens will be launching an exclusive series of Women's Revolution figures, starting with a new Elite Sasha Banks.

- More Retro figures will be released, and the company is considering making a ring to go along with them.

The full Q&A video can be seen here: https://www.youtube.com/watch?v=E214zZ4YXHs

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